Monthly Archives: December 2015

Tips to Buck Up the Web Designers Out of Their Irksome Web Design Process

wellWhen you are running a web design business, it is very important for you to understand that your clients are the part and parcel of your business. The type of clients you agree upon to work with speaks a lot about you and your web design firm. Similarly, the grounds on which they delegated the responsibility on you to produce a design speaks a lot about them. Maintaining a good relationship with the client is though a hard nut to crack, but a lot of it spins around the web designers’ knack to edify their customers and set expectations so that both sides end up with gratification.

Many of the designers go off the beaten track in a way to gratify their clients. They make continual edits, re-designing, Last minute changes, moreover the add-in features that had never been discussed. Web designers just give in to each and every caprice of their clients but then at the end they end up getting underpaid and feeling frustrated, rebuffed and jaded.

Most web designers might relate this to worst example in a web design process. There are a few absurd expectations for a project to go quickly and smoothly. The minute these expectation ruins out of delays in the completion of the project or the bad designs or due to the coding bugs, etc., both the client and the web designer as well gets irked. Nevertheless, there is a trick out of which you can make your irksome design process a pleasant experience for you and your client as well. Edifying your clients is not a great part of your business project but you can make certain that it will aid you greatly in recuperating the working relationship with your client.

Wondering what tags along a general list of some significant lessons that must outline the scaffold for the education process? Well, a few key points are brought into a limelight below:

Tip 1: You are a Professional Designer, Not a Laborer

People never tell their Doctor’s and electricians how they need to do their jobs. They understand that the doctors and electricians obviously more on familiar terms with their respective field of work than them. This attitude on the other hand ought to persist with the webmasters too. Many clients have a set mind that just browsing through the websites qualifies the webmasters to make design decisions. They treat web designer as the annex of their brains. And because of this kind of false premonition the designers are often wrongly taken as the laborers who are born to get their task done, and not the professionals who are creative and talented with the skills and experience that others professionals to might have in their area of work. Moreover, the clients forget that the Web Designers too are the part of the design process equally.

This pathetic situation occurs generally in the case of freelancers where the clients presume that if the designers don’t have their office then they can work in any odd hour of the day too as if they don’t have their family or other things around to be taken care of!

Thus it is imperative for the web designers to make certain that their clients understand that they are experts and that their opinions are grounded in the research before the web design process initiates.

Tip 2: Communication is Vital

Lack of communication can often badly ruin the whole of the project. Generally, the clients tend to keep themselves involved and vocal in the initial stage of the project. This as a result ends up with the designers’ belief that the things are going well until when the clients hand over them the laundry list of edits.

So, bringing this clause under the contract that you might need your client’s feedback throughout the project from an issue as large as payments and billings to the minuscule subjects like the color combinations etc. so that you can generate a better product in less time period.

Tip 3: The Web and the Print Medium are like chalk and cheese

There are some of the clients who are going through the web design process for the first time and web is a strange and foreign place for them whilst there are a few who are incapable of figuring out the difference between the print medium and the web.

There are also a few clients who want their website to represent itself just like a brochure of their product or services.

Therefore, being an expert of this design arena, it’s the designer’s responsibility to enlighten their clients about the things like their website can be very well fabricated like a brochure as per their desire but doing this might fail to plug the real power of the internet eventually setting them up as the failure on the web. The web designer’s having their lives almost certainly been spent surfing the web should never take these little things for granted. Edifying the clients over the nuance and the subtlety of the web can help aid the wrong illusions that the clients might have.

Thus, to wrap-up, the art of learning the management of clients is a major challenge for any service-oriented business. If one wants to maintain good working relationships then, edifying clients are one of the wisest ways. Web designing is an essential fragment of the service-industry and thus follows the same rules. The toughest job to do ever is to stand up your client or boss but as a matter of fact doing this regularly can make your irksome website process a pleasant experience for yourself and for your clients as well.

Would Our Web Designer Sell Us A Junk Design

r5Junk just gathers dust
Web designers are in the business of selling web designs. That is the first principle of business for a web design firm, as it is for many other types of businesses. There is nothing new here except that the whole purpose of a web site is to create business for the owner, and a site just gathering dust does not do that.

No one says that a web design needs to create direct sales for any business but it must connect with the business owner’s market and engage that market. If the site doesn’t connect with the market it is just junk collecting dust. It may be a beautiful piece of work but it’s still collecting dust.

Part of this problem is our responsibility as small business owners. We didn’t go to a web designer and say, “I need a web site designed for my web market.”

Instead, most small business owners say, “I need a web site designed for my business.”

Our market doesn’t care about us
The difference is about the focus our words create and the intent that gives to a project. And when the focus is on our business it is not on our market. Thus, we end up with something we are thrilled with even though our market is not impressed and doesn’t care.

What our market cares about is their problem, not the looks of our web site. They are not going to share our web site with others because it looks cool, but they will share when our business web site helps them and educates them about our industry and how to make the best choice for their needs.

Are we being educated on our marketing options?
The chances are that our web designer doesn’t really want to go there. Instead they jump right in to giving us a good look at their portfolio and suggesting how they could customize and come up with something totally original for us.

And our fault is that we go for this – not knowing any better.

But it’s not really our fault. We go to experts to get the best information and all too often we are talking to a professional that has a conflict of interest. This is where the web designer is advising us about the very product they sell. We may never get clear information about what all our choices are.

For instance:
If the conversations never touches on the low cost, or no cost, of “Pull Marketing” then we are not getting all of the available choices.

If the conversations never come around to discussing the differences between a demographic market and a virtual market then we are not seeing our real needs.

If the conversations never get around to discussing how to define a marketing profile for our web market (not just guessing about our virtual market) then we are not getting to use the best of what a web site can offer our business.

And there are more if’s that the web design industry does not talk about. Web designers don’t talk about our market other than to ask us to describe them. It is so much easier for them to design something for us. So most small business owners end up with a beautiful site that is headed for the scrap pile from day one.

To design for our web market a design firm would need to know how to discover things about our virtual market that even we don’t know. They would need to know about virtual markets and why they are different. Web designers need to know our market’s shopping habits, what our market values the most and which values we have in common with our market. But web designers, trendy or not, don’t give us any of this.

The solution is in market segmentation
This is just another term for psycho-graphics. Segmentation divides a whole geographical or national market into 7 segments where each has a psychological profile that describes the segments shopping habits, values, likes & dislikes as well as general beliefs. These are better tools to work with on the web.

Reverse engineer
We could also stand back from our own business and ask that business a few questions to discover things about the market it serves.

  • Doesn’t our business provide solutions for a market?
  • Doesn’t our experience include the pain and distress our market feels?
  • Can we name our market’s biggest problem?

Once we have put words to the solutions we provide and for who we provide them for then we are well on our way toward knowing who our web site should be designed for.

We do not have to accept trendy web designs that have no appeal to our market. These just sit and gather dust. We want a site that engages our market and this means engaging our market.

Read that last line again. It’s like saying, “If nothing changes… then nothing changes.”

If our web site doesn’t engage our market it’s just junk

No matter how beautiful and pleasing it is to our eyes.

And it is our job to make sure that our web designer is going to think about our market and what would be best for our market but we shouldn’t really expect this to happen. The reason for this is that there is no one that knows more about our business than we do, but we need to stop listening to the professionals who are only thinking about us.

A professional web designer may not deserve all the blame for junk web site, except that they are the self proclaimed experts and they expect that we will listen to them. Therefore, the first rule of hiring a web professional is to not let them design our web site.

There is, of course, a great deal more to learn about our virtual market and how they think, what their shopping habits are, what their values are and what they believe in. There isn’t room in one article to cover the web as a virtual marketplace or market segmentation to develop a market’s profile. You will find this information in other articles.

Edward Cannell is a web consultant that brings a new and perhaps controversial perspective to web design and web marketing. Burnaby Web Consulting is a resource site that helps small business owners stay safe from unnecessary costs and the conflict of interests inherent with the advise of web design firms. The web site offers a very different perspective on web design and marketing where the general theme is about low cost pull marketing. Read more articles to be safe from sales people and the misinformation that arises from the sales hype.

Top 10 Tips for Choosing a Web Designer for Your Business Web Site

e33How to Choose a Web Design Firm

Simple. You do your homework on them. Then, you start asking questions and taking notes. There are plenty of web designers available. You want to go with the best because, in fact, your web designer is in essence your partner. You want to choose a designer that takes YOUR business seriously.

What questions do you ask?

There are several important questions to ask when choosing a web designer for your business web site.

Creating your web site can be a tricky process. Choosing the best web design firm for your business web site is a very important decision. And if your company is like most small businesses, you probably do not have web design experience. Building your web site will take time and work. And working with a web designer is no easy task. So choose the right web design company from the start and avoid do-over’s, which can be costly and time consuming.

1. What kind of web experience do you have?

For starters, find out what kind of design experience your potential design firm has. Do they have experience with content management systems such as Joomla or Drupal, do they have experience working with “raw” HTML? Has the web design company created web sites similar to yours? Do they have relevant industry experience? If you want to sell products through your web site and accept credit card payments, does the web design company you are considering have experience with ecommerce hosting?

2. Do you have a portfolio that I can review?

An experienced web design company will have a solid portfolio of web sites that they have created for other clients. Ask for links to other site the design company has created and review each one. Do you like what you see? Do the sites have a style that appeals to you?

3. Do you have any references?

In addition to reviewing web sites, ask for customer references. Contact their clients and ask them about their experience with the web design company. Were they happy with the results? Did they get what they paid for? How much did they pay? Would they recommend them? How long did it take? What didn’t they like about the company? How responsive was the company when they had questions?

4. What are your prices?

The most important step in pricing is to make sure the potential design company outline all of the prices associated with the work and puts it all in writing. Never enter into a deal unless all of the costs are well understood up front.

Ask them a bit about how they manage payments. If they respond in a very business-like and professional manner, this is a good sign. If they throw out answers like – “Don’t worry, we’ll manage” or “Whatever you are comfortable with”, don’t be fooled. This is trouble waiting to happen. Get the price in writing before you begin the project.

5. Do you have experience with search engine optimization?

Most small business owners do not have it in their budget to hire a separate marketing firm to work on search engine optimization (SEO), so it imperative that your web designer have experience in SEO. A good designer will know that design and SEO go hand-in-hand. Designing a web site for search engines with “clean” code that utilizes cascading style sheets is essential to getting your content indexed in the leading search engines, such as Google and Bing.

6. Do you have experience with social media marketing?

Many marketing firms do know the first thing about social media marketing. These firms are stuck in the past and are not as effective as they pretend to be. Be sure that you work with a designer that knows how to setup a Facebook fan page for your business and design a customized Twitter profile. This is important because you will want your social media properties to mesh with the design of your web site. The web site and social media pages should complement one-another.

7. What is your process for designing or building a web site?

Make sure you ask your potential web design company about the process that they use? Do they design a web site or do they build a web site? An experienced Internet professional should understand the difference between these two concepts. If they don’t, they’re probably not as experienced as they claim to be. Building a web site is a highly technical process, while designing a web site is a highly creative process. Many advertising firms specialize in web site design which does not necessarily require any web development skills whatsoever. At the same time, many firms design web sites, yet out-source the creative portion of the project. Find out from the beginning what the process if for the firm that you are considering.

8. How long will it take?

Perfectionism can be a huge stumbling block in the fast paced world of the Internet. Some designers are unable to compromise between quality and time to market needs. Test: See how long it takes until you receive a proposal.

9. What type of support is offered after web site launch?

If your design firm does not offer web site maintenance, you might want to continue looking. Most reputable design firms will offer “post-launch” maintenance for companies that do not have an in-house webmaster.

10. Which web hosting providers do you work with?

If your design firm does not know the first-names of the contact at their favorite web design firm, then this should raise a red flag. Most reputable web designers know not to choose a web host simply because they are the most popular or because they offer the cheapest web hosting. A reputable web design firm should know who to call and how to get results! Does your web designer work with a green hosting company? Environmentally-friendly web hosting is becoming more and more popular for business web sites looking to implement an eco-policy.

Getting a little recognition on the W3 is hard, even in a niche market (especially in a niche market). You have less than 10 seconds to convince a site visitor to stick around long enough to learn about the quality of your services, your products or your message. Web surfers are jagged out on information overload. If they don’t see what they want to see on your home page or a landing page, they bounce. So, making a statement about your corporate culture and your business’ core values has to happen in the blink of an eye. Visitors will never even see the “About Us” page if you don’t create a good impression – in 10 seconds. So, go green! An emblem or banner proclaiming that you employ green hosting makes an immediate statement about your on-line business. It says you care about the environment.

Do your homework when choosing a web design firm.

Good designers are creative people that need to think out of the box. Finding a good web designer is getting harder and harder. The good designers are being snatched by agencies and large projects. They are overloaded with work and often, you won’t know about them because they don’t have time (or need) to market themselves. Doing your homework and asking the right questions is important to decide if they are right for the job.

 

What to Look for in a Web Designer or Design Agency

dfGoogle for web designers or web design firms and you will get millions of results for companies all promising very similar things: timely delivery, budget-friendly, search engine optimization and cross-browser compatibility, etc. Now if they were all so great, why are there so many crappy websites you may ask. Here are some qualifications that will help you to weed out the good web designers from the bad ones.

Great Portfolio

A great portfolio displays creativity, style variety and most importantly has examples of real client work and not just spec work from school. Ensure that the web designer’s overall style in their portfolio matches what you are looking for. Test out their previously launched websites to ensure that they are user-friendly, error-free, suitable for their target market and fast-loading.

A great portfolio always trumps design experience or education. Web designers with too much experience could be set in their ways and less open to new ideas or trends. And just because someone took a few classes for design does not mean that they have an eye for it. We have encountered many websites offering web design services with hideous websites.

Customer Service

No matter how stellar your designer or agency is, if they cannot respond to your calls or emails in a timely manner during business hours, they most likely cannot meet your deadline. This can mean death to your business if your project is time sensitive due to something like a product launch. Some freelance web designers are moonlighters meaning that they have full-time jobs and they pick up the odd project here and there for extra cash. Be wary of those folks because they will likely not be around when your project goes awry forcing you to forfeit your deposit.

Required Skills

Whoever you select should be proficient with the web technologies your project requires. If you need Flash for an animated clip, ensure that your web developer is proficient in Flash Actionscripting 3.0. If you want to convert your website into a CMS, ensure that they are well versed in your chosen CMS and the web technologies that support it. Most open-source CMS’ are controlled by PHP. It is always better to hire an expert who can excel at the things you need rather than a jack of all trades who is just mediocre in everything. Usually, you should be able to evaluate this based on their online portfolio.

Their Timeline Fits your Timeline

All projects have a deadline or some preferred time range in which you would like it to be completed. Inexperienced web designers often quote overly optimistic timelines. No matter how simple your website design or redesign is, it is almost impossible for the design process (from concept to completion) to take less than two weeks because there will always be revisions. I always laugh when a potential client emails me and estimates that their new website is very basic and should take no more than 2 days. It is much more professional to quote a longer timeline and deliver earlier than expected. However, if your web designer says it will take much longer than their competitors, they may be moonlighting.

Full-Service

Full-service is usually offered by design firms because it requires a team of developers, designers and marketing experts. Full-service means that they offer all-encompassing web solutions like SEO, ecommerce, branding, mobile compatibility and social media marketing all in one place. Rarely will you find a web designer who is an expert in all of these categories, which is why some companies hire design firms if they have the budget.

Communication Skills

Communication skills are just as important as design and programming skills because if your web designer communicates with bad grammar or spelling mistakes so will your website. Do they articulate issues well? Can they translate complicated technical jargon into laymen terms? You can easily evaluate their communication skills through your initial calls, emails and project proposal.

Marketing / SEO Experience

What good is your website if your target market cannot find it? Your web designer or design firm must understand how to promote it. If you found your web designer by via Google with industry-specific keywords then they must know something about SEO. Here are other simple SEO techniques your web designer should implement to build your web presence:

  • Generate fresh content relevant to your target market with a blog
  • Write a meta title and description tags
  • Include your keyword search terms in your headings and subheadings (H1 and H2 tags respectively)
  • Sprinkle your keyword search terms throughout your content
  • Create a sitemap for search engines to crawl
  • Add your website to online business directories
  • For more SEO strategies, refer to my blog post about Driving High Quality Web Traffic.

Customer References

Ask for client references and make a point about calling them. Ask their clients whether they were responsive, on time and within budget. Some web design firms look for work through freelance websites such as Guru where you can find reviews.

Social Media Presence

Social Media helps you respond to people talking about your brand and understand how they perceive your company. There are so many social media networks but the ones to monitor are Twitter, LinkedIn and Facebook. A good practice is to post a status update whenever you publish a blog post or new web content.

Cost / Budget

It is key to consider all of the above and then consider cost or budget if everything else falls into place. The cheapest quote is rarely the best.

Jeanette Kwok Web Design is a full-service design agency with clients in US, Canada and Europe that provides:

  • Website Design
  • Joomla Template Design
  • WordPress Blog Theme Design
  • Drupal Theme Design (new service)
  • Majento eCommerce Template Design (new service)
  • Search Engine Optimization (SEO)
  • Mobile Websites
  • Web Maintenance