Monthly Archives: January 2016

Good Web Design – Why There’s So Little

jMost small website owners rely almost entirely on themselves or their web developer to create a good website design without them actually knowing what good web design is. Based on my 8 years experience in website design and optimization for visitors and search engines, I can say with a good deal of assurance, many web developers don’t know what good web design is either.

My views are based on the detailed evaluation of hundreds of websites which in many cases look good on the surface to the untrained eye, but when evaluated more closely, are either average to poorly designed websites, bad websites, or just simply suck.

After all, anyone can call themselves a website designer after just creating one website, either their own or for a friend or relative. Most website designers are self-taught and have no qualifications of any kind that relate to the job. I’m not saying there is anything wrong with being self-taught, but a lot depends on where and from whom you learn and what length of apprenticeship you serve in web design.

Bestwebgallery.com a showcase website typical of many showcase sites for good website designs has defined what quality design is to them (according to the statement on their site):

Quality web design = Visual + Technical + Creativity.

The problem with a definition like this is it focuses on the creative and visual aspects of design which is really only of interest to other website designers aspiring to create something that pushes the boundaries even further in the same direction. It also completely ignores whether the website is fit for the purpose for which it should have been designed. Most websites don’t need to be stunningly beautiful to serve a purpose and they don’t need to be “technical” either.

Many web developers think they have to be “creative” and set out to design a website never seen before, or one that behaves in an entirely new and original way. This often leads to an overly graphical and sometimes technically complex website design with an unconventional layout and navigation, that actually creates more problems than it solves.

All these “quality web design” features may impress another designer, but it generally wins no prizes or favours from the public website visitors who generally don’t come to a website to admire the design. Many web developers seem intent on re-inventing the wheel instead of observing the established design conventions that visitors to a website are familiar with. They also seem to have forgotten the basic K.I.S.S. rule of design which is Keep It Simple Stupid.

So, having said quality or good website design is not about Visual, Technical or Creativity just what should it be?

Good Web Design = Satisfying Visitors

There are two distinct groups of visitors to a website that a good website design needs to satisfy and they are people and search engines. Some website designers will argue that designing a website for the search engines is not necessary, or a waste of time. Although I prefer to design websites with search engines in mind, I don’t have a problem if other web designers don’t, providing they have an alternative plan.

If a web designer doesn’t design for the search engines, then they need to have an alternative plan to get traffic to the website and they should explain this plan to the site owner. There is no point in designing the greatest website ever, if there are no means for attracting visitors to the site.

A good web design also needs to satisfy the people who visit the site. If a web designer creates a website that attracts visitors through search engine optimization ( SEO ) or other methods, this will be wasted if the site fails to satisfy enough of those visitors when they arrive.

By satisfying visitors, I mean providing visitors with the information, products or services they came to the website looking for and doing it in way that is satisfying to the visitor. If the website is meant to sell products and/or services the design should also be designed to convert enough visitors into sales or leads to satisfy the site owner.

If it doesn’t do all this then it’s NOT good website design!

When deciding what is, or is not good web design, I use two checklists. One checklist is for evaluating a web page and the other checklist is for evaluating the whole website. The web page evaluation checklist examines over 150 aspects of good page design and the website checklist examines over 120 aspects of good website design.

How Do You Become a Web Designer? Do You Have What It Takes?

eeeWeb design can be an enjoyable and fulfilling experience. It’s a trade that combines technical skills with creative ability. If you feel comfortable with computer technology and you enjoy creating documents, web design can be a great way to combine the two interests.

That being said, it’s always overwhelming to consider learning a new skill. Before learning how to become a web designer, you should ask yourself, “Should I become a web designer?”

I’ve been learning web design since I was ten years old, in 1994. I now do a lot of web design for myself and for some small business clients. There have been plenty of pleasures, but also plenty of frustrations. If you’re considering becoming a web designer, there are some things you should keep in mind.

If you have a lot of time to devote to learning HTML, CSS, JavaScript and Photoshop, it’s possible to learn the basics in a couple of months. Be ready to spend some money on manuals, books, and applications.

No matter how you decide to learn web design and how you decide to enter the field, some people have better potential to become web designers than others.
When you’re programming, even if you’re using a simple language like HTML and using a helpful application like Dreamweaver, you’re going to encounter some frustrations. Sometimes, when I create an HTML document, I spend a lot more time making corrections and problem solving than doing fun stuff. Are you prepared to spend a lot of time testing and making little changes? No matter how you approach web design, tedium can’t be completely avoided. If you’re easily frustrated and discouraged, web design might not be for you.

Unless web design is going to be just a hobby for you, you will have clients you have to work with. Sometimes clients have a lot of specific expectations. Some clients have experience with web design themselves, but others may demand things without knowing the technical limitations involved. Before you start any project for clients, it’s best to have a thorough conversation with them about what they want and what they need. That can save you a lot of time. How would you like to spend weeks developing a website, only to discover that your client wants completely different fonts, colors, graphics, site organization and content? If you’re going to get into designing web pages for other people, you’re going to have to be ready to make a lot of compromises and take a lot of criticism. Are you ready for that?

Finally, ask yourself if you have the time and energy to promote yourself. If you want to be hired by a web design firm, in addition to learning skills and possibly obtaining certifications, you’ve also got to be ready to pound the pavement with your resume and portfolio. It might take you over a year to find a job. Be ready to attend a lot of job interviews, and possibly get a lot of rejections.

If you’re going to become a freelancer, like I am, you’ve really got to devote a lot of energy to self-promotion. Set up a website, preferably with your own domain. Be ready to spend some money on advertising. Spend a lot of time promoting your services with social media – Twitter, Facebook, Linked-In, and so on. Scan classified ads, particularly online classifieds. Print business cards and distribute them wherever you can. Use your connections and word-of-mouth to your advantage. Tell everyone you know that you’re a web designer, and maybe someone knows someone who could be your first client. Sometimes I spend more time promoting myself than I do actually doing the work itself.

If you’re ready to spend a little bit of money, do a lot of tedious work, take some criticism, and do a lot of self-promotion, then web design may be the field for you.

First, you’ve got to start the learning process. If you enjoy classroom instruction and having teachers, sign up for some web design and graphic design courses through your local community college. If you’d rather start learning on your own, buy some good books, look at the source codes of the web pages you visit, and go through some online tutorials. Even if you’re going to start learning web design in a school setting, be prepared to do a lot of learning in your free time, as well.

It’s important to learn HTML, especially HTML5. Learn Cascading Style Sheets (CSS), up to CSS3. JavaScript, possibly some server side scripting languages, and Flash are very useful, too. Don’t forget to learn how to use Photoshop. If you don’t have the money to buy Photoshop right away, start by downloading some free graphic design programs like Paint.Net and GIMP. You can learn some of the basics of graphic design that way, and possibly be better prepared when you finally buy the most recent version of Photoshop.

These days, people access the web in more ways than were ever possible before. When you’re web designing, you not only want to make your web pages work in multiple browsers, but also on multiple devices. Even basic cell phones can access the web today, not just smart phones such as BlackBerrys and iPhones. Even some video game playing devices like the Sony PSP and Nintendo DSi have web browsers. Web surfers could be using tiny screens or enormous screens. They could be using a variety of different browsers and versions of browsers. Users may have completely different plug-ins and fonts; Adobe Flash is a browser plug-in, for instance. When you’re learning web design, try surfing the web in as many ways as you can.

There are many helpful resources for learning web design online, and there are many helpful online tools for web designers, many of which I use.

The W3C is an excellent place to start. They’re the non-profit organization founded by Tim Berners-Lee, the man who started the World Wide Web. The W3C sets standards for HTML, XML and CSS. In addition to information about coding languages and standards, they have handy tools to validate your code.

HTML Goodies has a lot of excellent tutorials and articles.

I’ve learned a lot so far, but I’m always learning more, and I’ll always be a student of web design and media technology. As technology advances, things change. There’ll always be new programming languages and applications. Learning is a constant process.

Web design has been an engaging experience for me, and if you decide to get into it yourself, I hope you take it seriously and have a lot of fun.

My name is Kim Crawley, and I’m a web and graphic designer. In addition to my interest in using technology creatively, I’m also very interested in popular culture, social issues, music, and politics.

Web Design – Five Simple Steps to Follow

wed1. Flashy Pages: unwanted Distractions

Most of web designers feel the need to create stylish splash pages that do nothing but create a barrier which stops web users in their tracks and forces them to make the unnecessary decision of whether to push forward to the home page or to leave your website forever. These “website introductions” are typically short Flash-based movies that showcase the web designer’s flash design skill set, yet offer the web user nothing but a distraction. Flash animations are so common these days that it’s almost impossible to actually impress a web user with a Flashy page. The main goal of any website design should be to either deliver the web user what they want or to get the web user to perform an action. a flashy page only slows down this process and should be avoided at all time.

2. Banner Advertisements: Less Is More

When it comes to the strategic placement of banner advertising, the old proverb “less is more” needs to be applied to web design. A single successful banner advertisement is more profitable and valuable then a whole bunch of banner advertisements that get minimal click-through. The harder it is to secure a single banner advertisement space, the more appealing it becomes to advertisers. it’s best to try and fill space with useful content. Another tip is to surround your banner advertisements with as much useful content as possible; this will also make the space more appealing to potential advertisers.

3. Navigation: Is The Important Key

The fastest Bike in the world is useless if no-one knows to drive it. The same goes for websites. Website owners can choose to invest thousands in web design, logo design, flash design, splash pages, funky animations and a whole host of other aesthetic goodies to make the site look fantastic, but if web users cannot navigate around the site to consume the content or purchase products, then the whole website fails to achieve its goals. In web design when it comes to designing effective navigation it’s best to keep it as simple as possible. Once again, web designers will often go overboard and design navigation menus that include flash animations, multi-tiered dropdowns and a whole host of other unnecessary additions that only work to distract the user, instead of helping them navigate around the website. Navigation is the key that unlocks good website design

4. Coding: Never Copy & Paste

Amateur web designers will often copy and paste code from various websites and compile their website like its Frankenstein. When an error occurs, the web designer doesn’t know how to fix it because they didn’t write the code. Web designers must then sit down and waste time working out what each piece of code does, before discovering the error and then rectifying it. During this time it’s the web users who suffer, as they sit through error after error. Although writing the code from scratch causes longer initial development stages and may cost more in the short term, it will save you a lot of time in the long run if any errors do happen to occur. As mentioned above, errors need to be avoided, whatever the cost. Before seeking professionals to do your website design or flash design, always run double-checks to see how much of the code they are actually writing. If the web design agency is copying code from within their own web design / flash design team, then there is nothing to worry about because someone in the agency will know what to do if a problem arises or they typically have an FAQ that can be easily referenced. The only time you should worry is if the code is copied from an external website.

5. Consistency: Way To Success

Regardless of size, every website should remain consistent to ensure the web user knows exactly where they are and where to look at all times. This applies to everything from simple navigation links to the location of help menus. The goal should be to make the web user familiar with all aspects of your website, from the colours used in the design to the overall layout. Some web designers, who are often pressured by management to create a variety of web designs, feel the need to experiment with different colour schemes and website layouts within a single website, but this does nothing but confuse the web user by causing disorientation. Only break consistency when the website is receiving a complete overhaul.

Author: Rajesh Benjamin, Bytesflow Technology Solutions is an Information Technology company that offers technology-based services for organizations across the world. We tower over all other IT solution providers in our commitment to excellence and customer satisfaction.

Our proficiency lies in providing cost-effective and customized IT applications that meets the technology needs of clients. Our focus on technology and process innovation makes us a strategic technology partner who will give you the edge. With our services we have helped several clients generate a high return on investment and garner more market share.Bytesflow Technology Solutions is an Information Technology company that offers technology-based services for organizations across the world. We tower over all other IT solution providers in our commitment to excellence and customer satisfaction.